Latest circulation figures make grim reading for Yorkshire dailies

Sales of all of Yorkshire’s daily newspapers continued to fall during the first six months of this year. Figures released today by the Press Gazette showed that only three titles in the whole country gained readers.

Amongst the biggest losers nationwide were the Yorkshire Evening Post and the Doncaster Star, down 14.6% and 14.1% respectively on figures for the same period last year.

With daily sales of only 2,327, the lowest for any paper in the country, it’s difficult to see how the Doncaster Star survives.

The Yorshire Evening Post continues to be in free fall. In 2007 it was averaging 55,732 copies a day. That has now fallen to 36,512. In 1948, lest we forget, 250,000 copies of the YEP were being sold daily.

With daily sales of 43,523, the Hull Daily Mail is Yorkshire’s most sold paper.

Percentage circulation drop of Yorkshire dailies – first half of 2011

• Yorkshire Evening Post -14.6%
• Doncaster Star -14.1%
• Sheffield Star & Green ‘Un -8.9%
• Halifax Courier 15,759 -8.3%
• Hull Daily Mail -8.2%
• Bradford Telegraph & Argus -7.2%
• Yorkshire Post -5.2%
• Huddersfield Daily Examiner -4.7%
• The York Press -4.7%
• Scarborough Evening News -3.5%

Sales figures for Yorkshire dailies – first half of 2011

• Hull Daily Mail – 43,523
• Yorkshire Post – 39,698
• Sheffield Star & Green ‘Un – 37,255
• Yorkshire Evening Post – 36,512
• Bradford Telegraph & Argus – 26,766
• York Press – 25,989
• Huddersfield Daily Examiner – 20,540
• Halifax Courier – 15,759
• Scarborough Evening News – 10,957
• Doncaster Star – 2,327

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