More people now reading the Yorkshire Evening Post online than buying a print copy

Today’s YEP home page

More people are now going online to read the Yorkshire Evening Post than buying the print version of the paper.

Figures released today show that in the first half of this year the paper’s website attracted 36,997 visitors a day (46.8% up year on year), while only 33,805 bought a hard copy of the paper.

It’s a milestone that has come surprisingly fast – and a dramatic change from the situation a year ago when only 25,200 were going online to read the paper every day and 36,512 were still buying it.

Despite the continuing slump in print sales, there are reasons to be cheerful at the Leeds operation of regional publisher Johnston Press, whose chief executive Ashley Highfield outlined plans for the group to put digital “at the heart” of its operations earlier this year.

The Yorkshire Post saw a healthy increase in its daily online visitor count too – up 38% to 21,340 from 15,385 a year ago – and the digital performance of both Leeds papers was among the best throughout the Johnston Press group.

All that remains now is to convert that growing online readership – from today JP is the biggest and fastest growing regional press publisher online – into digital revenue.

True, the company’s digital revenues are growing – 8.4% up in the first half of this year – but it’s from a modest base, and they’re still only around one tenth of what the company earns from print advertising.

Here are the figures (I’m checking the ones for the Telegraph and Argus as I can’t make sense of the data given by the PressGazette)

Advertisements

About the leeds citizen

contributions to this blog welcome
This entry was posted in News and tagged , , , , . Bookmark the permalink.

2 Responses to More people now reading the Yorkshire Evening Post online than buying a print copy

  1. Rich Tee says:

    The online version has far less articles than the print version as far as I can see. Recently I wanted an online version of an article I had seen in print and it wasn’t there. Of course, Johnston Press want me to buy the newspaper rather than read the web site. Unfortunately I missed buying it on the day.

  2. Bern Hancock says:

    Sir

    I note that there was much fuss, in March, about the price hike for the Yorkshire Post going up to £1.10 from £1.00, however as much as I have searched for comments on the Web about the latest hike of the paper going up to £1.40 from £1.10 (Saturday edition) I find none. Is it because nobody buys the printed copy anymore anyway.

    The response I got from the editor, Peter Charlton, was that ” the decision was taken reluctantly ”
    and that at £1.40, 27% rise, ” remains good value “. He invited me to take out a subscription to cut the cost of the bill and that I would receive a £10 M&S voucher if I did so immediately.

    Bye bye Yorkshire Post !

    Regards

    Bern

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s