The Yorkshire Evening Post is going to be relaunched again, two years after its last relaunch.
The paper got a new look and a number of new supplements in January 2013 in an effort to make it “brighter and fresher” for its readers.
News of the latest revamp came in a job advert placed by the paper’s owners Johnston Press for a new news editor.
“It is an exciting time for the Yorkshire Evening Post which will undergo a relaunch of content and design in January, and you will play a leading part in influencing that work, with a heavy reliance on a new, modern approach to our content generation, both in print and online,” the advert says.
Modern approach to content generation?
What could they mean?
Johnston Press chief exec Ashley Highfield – under whose leadership the company has shed 1,300 staff in three years – is a big fan of what they call “contributed content”.
In an interview a couple of months ago he spoke about the “percentage between what we write and what our readers contribute” shifting, using the example of a gardening column, written by the owner of a local garden centre, for the Harrogate Advertiser.
If you fancy having a crack at the job (the news editor one, not the gardening one), you can apply here.