Pretty bad news for the Yorkshire Evening Post from the latest circulation figures for regional daily papers released today by the Audit Bureau of Circulation.
The paper has recorded one of the highest percentage falls in average daily circulation, down 15.7% from 26,038 to 21,946. (only four other papers in the country performed worse)
The effect of the paper’s latest revamp – introduced in January this year – isn’t covered by the figures released today, which deal with circulation in the second half of 2014. We’ll know what effect it’s had, if any, in August.
A lower than average drop of 8.9% takes sister paper The Yorkshire Post below 30,000 copies a day for the first time in living memory.
At 51,244, the combined circulation of the two Leeds-based Johnston Press papers is well below that of the Liverpool Echo (61,902). Sad though the prospect is, it does make you wonder how long publishing both will remain viable.
Heavy falls too for Bradford’s Telegraph and Argus (down 12.8% to 17,423) and the Sheffield Star (down 12.7% to 21,437).
And the permanent conundrum: how do they keep publishing the Doncaster Star with its sales now well under 1,000 a day?
Here are the details of today’s figures. Note that the The Yorkshire Post’s circulation figures include 1,318 copies that are not paid for. All the other figures represent average daily sales.
For a guesstimate of where our regional daily papers sales figures may be by the time Leeds is … say … European Capital of Culture in 2023, see last August’s story here.